Yahoo Search Marketing Desktop
FINALLY! Yahoo released their Desktop tool for use by search marketers. Yahoo Desktop allows offline Campaign editing, and works quite like Google's AdWords Editor. The best use I've found for the Desktop tool is the cloning of my clients' Google Campaigns to YSM. Simply download the Google campaign in AdWords Editor, then upload with Yahoo Desktop. Adjust any necessary settings, like default bids, match type, etc., then post. What used to take hours, now only takes minutes. FYI: You'll still need to manually tag your Yahoo URLs (use Google's URL Builder) for proper recognition by Google Analytics and Hitslink.