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PPC Management 

Are you in need of a new pay per click manager - one who can take your online strategy to the next level?  ppc-Strategies may be able to help. 

After an initial evaluation and review of your Campaigns to identify what's working and what isn't - you will receive strategic recommendations for improvement and a proposal to fit your budget and manage to a specific ROI goal.  No long term contracts or commitments are required.

Using various analytics and keyword tools, ppc-Strategies will strive to improve every element of your paid search Campaigns. Along the way, you'll likely receive a few suggestions for landing page improvement and tracking of your offline efforts as well.

From beginning to end, the success of your Campaigns will be the top priority, and you'll receive regular reporting and analysis to illustrate actions taken.  You can rest assured that every effort will be made to leverage your advertising dollars.

If you hire us, one of the first things we'll discuss is how to measure and evaluate the success of your paid advertising.  For ecommerce, we will work with you to arrive at a target "ad spend to revenue" or vice versa "revenue to ad spend".   These targets will be based upon your cost of goods sold and other costs that you factor into your margins.  

For instance, for one client, we manage campaigns so their monthly cost doesn't exceed 5% of revenue. For another client, we manage campaigns to deliver a minimum of $3 in revenue for every $1 spent, including both click cost and our management fee.  It's this type of accountability that our clients love.

As long as we're managing to a specific return on ad spend (ROAS), our clients don't have to be concerned with a monthly budget limit.  This ensures consistent visibility for their target audience and locations.

PPC Management may be priced at an hourly rate of $120/hr, as a percentage of ad spend, or on a monthly contract, depending upon the size, scope and complexity of your advertising account.

If you would like to further explore how ppc-Strategies may be of assistance to you, submit your request now for a PPC consultation!

 

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``I love working with Barb of PPC-Strategies, both as a direct client and as a marketing team member! ''
- Pattie Simone, Founder, WomenCentric.net