About ppc-Strategies

Our consulting services draw upon a unique blend of over 20 years of sales and marketing experience and strategies that leverage the latest in digital marketing techniques as well as offline conversion optimization.   We understand the technical challenges of ecommerce web sites, as well as the branding needs of new and not so new businesses. 

As a Google AdWords Certified Partner, we specialize in actively managed pay per click advertising campaigns.  We manage to measurable ROI while incorporating all appropriate elements of Google AdWords, and Microsoft adCenter.

Managing campaigns to a specific ROI goal requires us to stay on top of  trends in traffic and buying behavior, as well as our advertiser's website challenges and conversion funnel performance.  We use Google Analytics, Hitslink and ClickEquations analytics software to gain critical insights and monitor key performance indicators for each and every client.

 

Effective landing pages are a critical component of successful paid search.  We are proud to receive the Marketing Experiments Landing Page Optimization Certification.  Leveraging  MecLabs' training and  key principles, we bring fresh eyes and solid recommendations to each client for landing page performance improvements.  The combination of highly customized PPC campaigns and optimized landing pages helps our clients achieve exceptional return on investment.

Have special marketing needs?  We are tapped into a vibrant network of search engine marketing professionals, including some of New England's top web design and SEO pros, and take pride in staying current with the latest industry developments.  If our services are not a good fit for your company, we will happily suggest another professional marketer in our network.

Professional Certifications:

Affiliations:

Barb Young, Founder, ppc-Strategies

   

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