About ppc-Strategies
My consulting services draw upon a unique blend of over 20 years of sales and marketing experience and strategies that leverage the latest in digital marketing techniques. I understand the technical challenges of ecommerce web sites, as well as the branding needs of new and not so new businesses.
As a Qu
alified Google Advertising Professional, I specialize in actively managed pay per click advertising campaigns. I manage to measurable ROI while incorporating all appropriate elements of Google AdWords, Yahoo! Search Marketing and Microsoft adCenter.
Managing to specific ROI means identifying trends in traffic and buying behavior, as well as performance of web site landing pages. I am well versed in Google Analytics, Hitslink and WebTrends analytics software.
I am tapped into a vibrant network of search engine marketing professionals, including some of New England's top SEO pros, and I take pride in staying current with the latest industry developments.
Professional Experience:
- 2008 to present: sole proprietor, managing over $1 million annually in pay per click ad spend and designing small business web sites
- 2006-2008: data analyst and AdWords specialist with Matt Van Wagner at Find Me Faster
- 1999-2002: Sr. Account Manager for affiliate marketing programs at BeFree (now Commission Junction)
- 1984-1998: Regional Account Manager, Investment Sales, for Copeland Companies (now ING)
Affiliations:
Barb Young, Founder, ppc-Strategies
