Google SiteLinks

Sitelinks are a great way to drive traffic deeper into your site and to more relevant content.  Sitelinks work well for content as well as ecommerce web sites, and are extremely easy to set up.  Simply enable them in your Setting tab under "Networks, devices and extensions".  You can add up to ten additional sitelinks, but Google will "choose" the four that are most relevant to the search query.  Each Sitelink can have it's own anchor text as well as destination URL.  Your competition has probably not caught on yet to Sitelinks, so it's a great opportunity to grab more relevant traffic!