Google AdWords Search Funnels

Over the next few weeks, Google will be rolling out a new Search Funnels report that will give insight into the sequence of text ad impressions and clicks leading up to the ultimate conversion.  Metrics including path length, time lag, first and last click analysis, click assisted conversion ratios, are available for analysis.

Unlike most AdWords reports that are rows and columns of static data, the Search Funnels report operates more like the Google Analytics interface, allowing you to drill into specific Campaigns, Adgroups, and keywords.  This new report promises to provide valuable information to help PPC managers and business owners understand customer behavior and take appropriate action to optimize Adwords accounts for maximum effectiveness.