Google Product Extensions

Product or Ad Extensions are another powerful tool for Google advertisers.   Now out of Beta mode, I have implemented them for my ecommerce clients and am seeing click through rates and conversions skyrocket.  The beauty of Ad Extensions is that they are so EASY to implement.  Simply upload an XML data file to your Google Merchant Center, enable the feature in your Campaign settings tab, and away you go!

When a search query has relevance to your products, your text ad is augmented with a "plusbox" which, when expanded, will display up to six beautiful images of your products.  Now, your potential customers will be able to determine if your online store has the product they are looking for, getting them through checkout faster and improving your click through and conversion rates!

Always be sure to use relevant, high value keywords in your product Title and Description fields.  It may take 24 hours or more for Google to begin serving your Ad Extensions.