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Google Analytics Tips

Thursday
Mar182010

Google Analytics Campaign Attribution

To ensure that your PPC campaigns are receiving full conversion credit in Google Analytics, be sure to tag your destination URLS with the code:  utm_nooverride=1

This tag will prevent a return visitor's conversion from being attributed to "direct" if, after originally visiting from a paid ad, they return directly or from another source.    Proper tagging will also help synch conversion tracking between AdWords and Analytics reports.

If you're currently using Google's auto-tagging feature and your current destination URL is http://www.mysite.com, the new URL should read http://www.mysite.com?utm_nooverride=1

Manual utm tags can follow the nooverride tag.

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