Google AdWords Tips

Google Product Feed for PPC

[Barb Young] — Mon, 08 Feb 2010 15:05:03 +0000

As mentioned in a post on January 8th, you must have a Google Merchant Center in order to implement a product feed file to push product images out to your AdWords text ads. Once your XML file is active, you must do two things to make this works for PPC:

link each AdWords Campaign to the Merchant Center Account from the Campaign Settings tab, AND
link the Merchant Center to the AdWords Account from the Merchant Center Settings tab

Once your AdWords Campaigns are properly synched to your Merchant Account, it may take 24-48 hours before Google serves your ads with Product Extensions.

Note: Ad Extensions are currently only enabled for US advertisers

Source: Creating Your Data Feed (http://www.google.com/support/merchants/bin/answer.py?answer=160054&cbid=4zj0j49v28u&src=cb&lev=answer)

Google Product Extensions

[Barb Young] — Fri, 08 Jan 2010 16:00:00 +0000

Product or Ad Extensions are another powerful tool for Google advertisers. Now out of Beta mode, I have implemented them for my ecommerce clients and am seeing click through rates and conversions skyrocket. The beauty of Ad Extensions is that they are so EASY to implement. Simply upload an XML data file to your Google Merchant Center, enable the feature in your Campaign settings tab, and away you go!

When a search query has relevance to your products, your text ad is augmented with a "plusbox" which, when expanded, will display up to six beautiful images of your products. Now, your potential customers will be able to determine if your online store has the product they are looking for, getting them through checkout faster and improving your click through and conversion rates!

Always be sure to use relevant, high value keywords in your product Title and Description fields. It may take 24 hours or more for Google to begin serving your Ad Extensions.

Google SiteLinks

[Barb Young] — Mon, 04 Jan 2010 20:52:00 +0000

Sitelinks are a great way to drive traffic deeper into your site and to more relevant content. Sitelinks work well for content as well as ecommerce web sites, and are extremely easy to set up. Simply enable them in your Setting tab under "Networks, devices and extensions". You can add up to ten additional sitelinks, but Google will "choose" the four that are most relevant to the search query. Each Sitelink can have it's own anchor text as well as destination URL. Your competition has probably not caught on yet to Sitelinks, so it's a great opportunity to grab more relevant traffic!

Source: What Are Sitelinks? (https://adwords.google.com/support/aw/bin/answer.py?answer=164778&hl=en_US)